International Case Study: After5

After5 is a Rotterdam-based start-up where ambitious women can connect over drinks, dinner, and beyond. Their platform is perfect for those who are new to a big city and are striving for new friendships. It was such a pleasure creating promotional content for them. Here are the results.

During COVID, I had the privilege of working on various social media accounts. From food, wine, and spirits, to wellness and psychology, I’ve gained extensive experience writing for a wide spectrum of clients.

  • Figenza

    Figenza is a Mediterranean-based, fig-infused, gluten-free vodka with a unique flair on modern drinking. I created compelling copy, engaged with our audience, and promoted giveaways. My love for travel and spirits was poured into every caption I wrote for this brand, which brought the page up to 7k followers in a matter of months.

  • Cakebites

    Boasting nearly 30k Instagram followers, writing for CakeBites helped me create a fun, youthful, and vibrant tone for every post. I genuinely enjoyed thinking outside of the box for their giveaways while engaging with the audience on a personal level. My favorite campaign we launched was the nation-wide Limited Edition MinionBites release, where we showcased the fun-loving movie’s collaboration with one of America’s favorite desserts.

  • Jaume Serra Cristalino

    A crisp sparkling cava, Jaume Serra Cristalino’s audience is an eccentric, outgoing, Millennial-focused/young adult wine brand that appeals to the budget bubbly drinker. My goal with this brand was to create an outgoing personality for a wine that everyone can enjoy. With over 5k followers, Jaume Serra Cristalino’s fanbase is all about celebrating life’s little wins.

  • Mister Sizzles

    Starting this page from the ground up was one of the most exciting moments in my digital marketing career. A local spot in Buffalo, Mister Sizzle’s grew to 10k in less than a year. Much like Buffalonians, I’m extremely passionate about hospitality, good food, ample amounts of beer, and delicious cocktails. Showcasing their menu, orchestrating giveaways with food influencers, client communication, and utilizing Instagram reels helped grow this page to where it is today.

  • Dr. Yip

    A local LA psychologist, Dr. Yip specializes in OCD and anxiety. By carefully studying her services, I was able to convey her professional voice on social media through copywriting and Instagram reels. As a wife and mother of two with a strong media presence, Dr. Yip’s knowledge, wisdom, and authenticity were conveyed with every post.

  • Garcia Carrion Rioja

    A newer, smaller wine brand, Garcia Carrion Rioja is a Spanish wine with a minimalist look. Lover of all things Spain and Wine, I picked up the brand’s sophisticated tone with ease. Our ultimate focus with this page was brand awareness which helped develop a more intimate voice for our audience.

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